Carly the “Call U Maybe” girl revamps her style with Emotion, an eighties-washed, unabashed pop gem.
Although Jepsen’s teen-pop sensation “Call U Maybe” became 2012’s summer staple, its accompanying album Kiss went virtually unnoticed.
This time around, rather than making the same mistake her record label did (i.e. quickly shoving out an a half-baked album in lieu of her hit), Jepsen took a break, listened to some Cindi Lauper and carefully planned her next attack.
Letting this one simmer proved to be the right choice for the ex-Canadian Idol finalist. Drawing from bouncy 80s dance music in all its girlish glee, Emotion is a chockful of suspended beats, slinky synths and perfectly constructed pop choruses.
Already being heralded as the potential pop album of the year, Emotion brings back some badly-needed cred to the oft-dismissed genre. Jepsen harnesses the power of all the things pop is accused of being-simple, repetitive, and seemingly one-dimensional-and pulls it off with conviction and genuine, um, emotion.
If it wasn’t obvious by now, Carly Rae Jepsen does not shy away from cringe-inducing cutesiness. Emotion is full of sappy somethings and pickup lines so bad they’re good, like, “I’ll be your lighthouse when you’re lost at sea” and “I really, really, really, really, really , really, like you.”
And although this mawkish kind of sentimentality might pass off as juvenile (she’s 29), the near-erotic urgency of her delivery and the pounding repetition makes all the silly stories she tells sound like teenage gospel.
Jepsen has taken her music career firmly into her own hands now, and is making it crystal clear that it was never her intention to be just a one-hit wonder.