Politically Incorrect & Proud


A Schuler’s Bakery in Dayton, Ohio just put up a sign on their front window which proudly reads, “This store is politically incorrect. We say Merry Christmas, God Bless America, we salute our flag and give thanks to our troops, police officers, and firefighters. If this offends you, you are welcome to leave. In God We Trust. Schuler’s Bakery.Trent A. Schuler. CEO/Owner.”

This comes around the time that Starbucks was called out by a video on the Internet by a man named Joshua Feuerstein who claimed that Starbucks employees weren’t allowed to say ‘Merry Christmas’ to customers and suggested that having plain red-colored Starbucks cups rather than Christmas-themed ones was offensive.

The Starbucks “controversy” was received mostly with amused apathy, as was the situation at the Dayton bakery. No one else seemed to be offended by this suggested war against Christmas, but they also weren’t particularly interested, which, in this day and age, is somewhat unusual.

I’d hesitantly say that the country has become significantly more interested and mouthy about issues concerning race, sex, sexuality, and oppression, and this does bring out issues of oppression, but not necessarily against Christians.

As the world opens their eyes and begins pointing fingers at privilege, those who have had it good can come up at a loss. Privileged people often claim that those who face discrimination, however subtle, are overly sensitive and easily offended when in fact, people with privilege are the ones who claim offense at little things such as the color of their coffee cups. Men claim offense when they’re told their opinion on abortion is meaningless, white people get angry when they are reminded that they do in fact have it better in society.11902567_10152891045522723_35324526200009684_n

A lot of privileged people aren’t used to the spotlight not being just for them or being reminded that they need to help make the world more equal. So, they try as hard as they can to continue making it about themselves, including by mocking ‘politically correct culture’.

The owner of Schuler’s Bakery and the architect behind its proud signage said he was touched by the positive feedback he received from some people, telling the Dayton Daily News, “I felt it was time for someone to step forward. … I believe God has blessed me in so many ways, and I wanted to share that with others as well as being a positive voice in society supporting folks who put their lives at risk for us every day.”

He is right….and he is wrong. He has been blessed in so many ways, living in a country which, regardless of its first amendment, has always been founded on a belief in god, a country in which many police officers protect white people and other races not-as-much, and which overwhelmingly represents and caters to white needs. But not everyone has these privileges, and this is what makes these kinds of complaints boring, amusing, or just plain ignorant.

America’s black population can be offended by people giving thanks to cops, considering so many cops make it their hobby to shoot them and get away with it. Those who celebrate Kwanzaa or Hanukkah can be offended by the insistence on saying Merry Christmas, since Christmas has always been overwhelmingly represented in commercials, malls, retail, you name it.

Schuler, like Feuerstein, claims to be “standing up for his beliefs”, but this is like when people are proud to claim white nationalism. There is nothing courageous or revolutionary about saying you’re proud of things which you’re perfectly free and even encouraged to be/participate in. No one is attacking your right to be Christian in America, or your right to be grateful to your troops. If they’re being criticized it’s usually for legitimate reasons, and these instances should be acknowledged.

Using your freedom of speech in situations like this is only brave when you’re a member of an oppressed minority that has had to fight to exercise that right. When Schuler and those who share his views act like they have it as bad as others is ignorant, lazy, and yes, politically incorrect.


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